AUGUSTA, Ga. — Scottie Scheffler said this week that growing up as an American golfer, Augusta National is the place you always want to get to.
Having spent the better part of four decades with the Masters on my life bucket list — much less sports or specifically even golf — I’ve had at least one goal in common with the best player of his generation.
I’ve been extremely fortunate to cover more than a dozen Super Bowls, several major golf championships and countless events throughout my journalism career. But 2026 is the year I finally got the opportunity to cover the Masters.
And to say the Masters experience has thus far exceeded extremely lofty expectations would not be doing this place justice.
From the first greeting with a volunteer at the press gate to meeting Augusta National members, almost every interaction has been with a smile and every step on the impeccable grounds surreal. And something less tangible is the general vibe throughout the grounds.
It’s genuine.
Once a year, one of the most private places in the golf community opens its arms wide — and chock full of Southern charm — to the world. The Masters, with all of its traditions, historic buildings and green jackets, is anything but your father’s stuffy country club.
Club members roam the press building, offering to help in any way that they can. I’m guessing the member from Australia, a private equity professional, who struck up a conversation with myself and a colleague typically has better things to do.
The message starts from the top. Asked about the “spirit” at the Masters, AGNC chairman Fred S. Ridley said it goes back to the founding of the club.
“The real motivation behind starting the Masters Tournament — of course it was not called that at the beginning — but the impetus was really to serve the game of golf,” he said. “So we look at ourselves as servants of the game of golf.
“We want this experience to be the best that it can be for everyone who sets foot on the grounds.”
It’s not empty rhetoric for cameras and journalists gathered here from around the world. That mission is backed up and evident in every nook and cranny of the grounds.
Those grounds are expansive in a way television cameras cannot remotely do justice. And they’re expanding further with strategic land purchases and lengthened holes.
When you hear players talk about Augusta National being a difficult 18 holes to walk, they’re not whining. I walked the course to get a perspective of all 18 holes, and it’s a legitimate workout. The elevation changes and rolling hills throughout the property make for a solid cardio workout.
What really separates the Masters is the innate ability of the club to adapt to the times without sacrificing its rich traditions. Ridley referred to it as the tension between “respecting tradition and innovating.”
A few years ago, the club allowed the crew from Dude Perfect to play frisbee at the iconic “Amen Corner.” Ridley admitted it “may not have been the best idea,” but it also represents that forward-thinking mindset that keeps generation after generation flocking to Augusta every spring.
Next week, visitors will be able to stop by and play The Patch, a local municipal golf course that the ANGC carried a significant role in restoring in conjunction with Tiger Woods and the TRMW company. Why?
“We feel that one of our obligation contributing to our community. So that opens up a number of opportunities,” Ridley said. “We felt that there was an opportunity to take a wonderful piece of property and to transform it into something that was just really life-changing for many people in this community.”
Scheffler is one of numerous players who have used the word “enjoyable” to describe their experiences at Augusta National. True, it’s hard not to be happy at one of the world’s most iconic golf courses with unlimited resources and a near-perfect forecast for the week.
But it’s more than that. ANGC has gone to great lengths to preserve a unique experience.
No cellphones means no “selfies” being asked of the players. Patrons are truly focused on the golf. A fleet of volunteers and workers who annually descend upon Augusta from around the country are available to answer questions and ensure crowds are able to move about the grounds without significant hassle.
England’s Aaron Rai walked off the 18th green following a practice round Tuesday. After signing a few autographs, he walked a few feet to greet several family members. He was among the patrons, all of whom respected his personal space.
Not far away, Jake Knapp stood near the clubhouse casually talking to friends without interruption.
“For us as players, it’s really an enjoyable experience, just how things are organized,” Scheffler said. “You’ve got the kids autograph area by the range. There’s no adults sneaking in there. Everybody’s afraid to break the rules.
“Augusta’s put some rules in place that make this not only a special experience for us, but a special experience for the patrons as well.”
There are six amateurs in the field this week, many of whom have been able to grab practice rounds with the world’s top professionals.
Brandon Holtz, a 39-year-old real estate agent from Bloomington, Ill., qualified for his first Masters as the reigning U.S. Mid-Am Champion. It’s one of several qualification paths the Masters has opened, and Holtz has played practice rounds with Tommy Fleetwood and Jordan Spieth the past two days. He’ll play the first two rounds of the tournament paired with Bubba Watson and Nico Echavarria.
“It’s a well-operated machine out here,” Holtz said. “Fans are great. Golf course obviously magnificent. The best by far golf course I’ve ever played.”
It’s an all-encompassing vibe that generates a tradition that’s truly unlike any other.
And we haven’t seen the first official tee shot yet.
